Cutco has a fairly unique business model. Instead of relying on smart pricing, good advertising, and great web presence, it uses a direct marketing approach. Cutco hires many salespeople, mostly college students, to visit their friends and family members and demonstrate how good their knives are in-person. The power of these demonstrations is enough to drive sales, even with the high price-tag on Cutco knives.
When you’re ready to try some of the most exotic foods on the planet, there’s no substitute for nihon ryori, also known as Japanese cuisine. Everyone’s familiar with old staples like fugu fish, traditional sushi, and natto, but have you ever thought to try torisashi? As a person that loves Japanese cooking and who has studied the language and the culture for years, until recently, I had never tried this uniquely Japanese dish, but now that I have, I realize that I didn’t know what I was missing.