If you visit one of the many farmers markets in the western world you are bound to come across at least one of them. They could be driving a Range Rover looking for a wild pheasant for a BBQ, or they could be a tattoo-smothered biker casing ingredients for a biscuit recipe.
They are bound to be taking photos on their phone, coffee or organic chai latte in hand, probably sporting a hangover from visiting a ‘too cool for school’ sake or wine bar the night before. They are out there. Like an edible mold, the food movement is creeping around the world and gaining followers wherever it goes.
Super star chefs saturate the media. Kids as young as 14 are on TV, boning knife in hand showing us how to strip a bull carcass. If it’s naturally line caught, vine ripened, organically grass and walnut fed, free rang and locally grown – then it is a hit.