Posts Tagged ‘brand’
Cutco has a fairly unique business model. Instead of relying on smart pricing, good advertising, and great web presence, it uses a direct marketing approach. Cutco hires many salespeople, mostly college students, to visit their friends and family members and demonstrate how good their knives are in-person. The power of these demonstrations is enough to drive sales, even with the high price-tag on Cutco knives.
Cash might not rule everything around me, but it’s certainly a factor in my decisions. Saving a few dollars (or a few hundred) on the purchase of a household necessity lets me spend more money on the things I enjoy.